Shainne Hostalero is a social entrepreneur, a marketing and communication professional, and an author/writer. She is an advocate who focuses on movements for sustainable living and Climate Action. Her substantive areas include marketing communication, development communication, knowledge management, communication policies and planning, and ICMT and Data Analytics.

Shainne is running her passion project and social enterprise, Happy Shift PH, to empower and support the local community in the many how-to’s of all-natural, sustainable, and green living. She is also the Chief Marketing and Communication Officer of Upgrade (Design + Concept), and the co-owner of Beyond Spin Laundry.



Shainne holds a bachelor’s degree in Commerce with a major in Marketing Management from Far Eastern University-Manila (FEU), a Master of Development Communication from the University of the Philippines (UP), and currently taking her doctoral/post-graduate studies in Communication at UP.  

She earned various certification programs from prestigious international institutions such as Journalism (Journalism for Social Change) from the University of California, Berkeley; Entrepreneurship (User Innovation) from Massachusetts Institute of Technology; Media Literacy from Arizona State University; and, Digital Branding and Engagement from Curtin University, Australia. In addition, she finished her certificate in Social Entrepreneurship from the University of the Philippines – Open University (UPOU, MODeL), and Sustainable Development Program under SDG Academy and UN Sustainable Development Network.



Shainne was affiliated with FEU-Junior Marketing Association (FEU-JMA) and served as their Vice-President for Projects for A.Y. 2010-2011. She was also a member of the FEU Angel C. Palanca (ACP) Peace Center, FEU Peer Counselors Group, and the Tamaraw Volunteers.

Currently, Shainne is a member of Greenpeace Southeast Asia-Philippines, the Philippine Marketing Association (PMA), Young Southeast Asian Leaders Initiative (YSEALI), Philippines Communication Society (PCS), and Junior Chamber International (JCI) – Valenzuela chapter (2022 LO Treasurer). She is also the Assistant Director of the Admissions Office for National University (NU) Campuses.

Research and Other Studies

Hostalero, A. S. L. (2019). Millennials’ Participation Through the New Media in Addressing Climate Change. [Master’s Thesis]. Master of Development Communication, University of the Philippines
Hostalero et al. (2009). A Study on Effects of Consuming Plastic and Styrofoam Materials Used in Selected Fast-Food Chains in the University Belt. [Marketing Research] Marketing Research, Far Eastern University
Hostalero, A. S.L. (2015). The Children’s Rights and the Life After Typhoon Yolanda. [Article]. Journalism for Social Change, UC Berkeley (BerkeleyX)
Hostalero, A. S.L. (2015). Threat Inside the Home. [Article]. Journalism for Social Change, UC Berkeley (BerkeleyX)
Hostalero, A. S.L. (2015, August). Ocean’s Health. [Article] Media Literacy, Arizona State University (ASUx) 

Resource Speakership

Business opportunities today: Product Development and Innovation. 2022, February 8. La Consolacion College Caloocan City, College Department: Business Administration Area
Turning into a New Leaf: Eco-friendly ways and Sustainable Living/Green Practices in the Service and Business Industries. 2021, November 18. La Consolacion College Caloocan City, College Department: Business Administration Area
Social Enterprise Conference 2021. 2021, August 28. De La Salle University-Manila, Young Entrepreneurs’ Society (YES)
Doing Business in the Midst of Pandemic. Entrepreneurship Day. 2021, June 7. Mentari Intercultural School Grand Surya, Jakarta Indonesia
Ethics in Marketing. Marketing Management Class. 2015, April 7. FEU Diliman
Spread The Word – iLead. FEU Diliman Leadership Summit. 2015, May 5. FEU Diliman
Digital Revolution. Business and iTrends Seminar. 2015, December 3. FEU Diliman
[Host] AME Regional Marketing Management: In Pursuit of Advanced and Sustainable Integrated Marketing Communication.  2011, September 28. SM Sta. Mesa Cinema 5

As you may also see her random musings here, Shainne is also a voracious reader who also happens to own a game console and plays during idle/free time–games that could be less intense such as Animal Crossing: New Horizons, OverCooked 2, Stardew Valley, and Asphalt 9: Legends. 

All content © Shainne Hostalero unless otherwise specified, and is not to be used without her permission. The opinions expressed here do not represent those of any organization, individuals, or companies that Shainne might be affiliated with or employed by.

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